Sound, Strategic Copywriting for any Business
When you need to complement your visuals with concise, grammatically sound text, content is king.
When it comes to complying with SEO while enriching the experience of your website visitors, content is king.
And when you need to bring your readers one step closer to taking action, whether it be signing up for a free trial, purchasing online, or requesting an estimate, content — once again — takes the throne.
So the question becomes: is your content resonating with your audience and triggering the desired behaviour? If you are not convinced that it is, chances are so too are your readers. Services
Target your Communication Goals• Boost traffic to your website with keyword-driven content• Raise awareness among the media • Communicate your comparative advantages • Entice readers to try your product or service • Educate and inform your audience of your latest products • More..
"Alan is a bonafide copywriter who transformed our once bland and wordy content into a compelling piece that was easily digestible, convincing, and significantly more readable for our targeted readers."
—Steve Kesseler, IDS Engineering
|
 
|
   |
Project: Website (Home page) 1/14
Client: Wire Rope Industries
Industry: Steel cabling solutions
Excerpt:
What can you say about a manufacturer who's been specializing in wire ropes and steel cables since 1886, is the largest supplier of arrestor cabling for the U.S navy, and enjoys a worldwide reputation for unparalleled service? A lot. But in our industry, it's not about how many feet of steel cable you ship a year or how long you've been in business that defines value... read more
Project: Sales letter (email)
2/14
Client: Concord Promotions
Industry: Promotional products/corporate gifts
Excerpt:
Concord Promotions is proud to introduce its latest promotional product — the G-Key, an innovative USB key that stores up to 8G of information and is designed to promote your brand or advertisement. No bigger than a business card and weighing less than 15 grams, this compact, eco-friendly USB key is taking information portability and brand marketing to a new level...read more
Project: Article (trade magazine)
3/14
Topic: Trade show management
Publication: Canadian Plastics
Excerpt:
To the inexperienced sales person, being flooded with sales leads may seem like they've hit the jackpot. But the reality is, quantity does not equal quality. Without a well-defined and proactive approach to managing your leads during and after the show, the more leads you end up with, the more burdensome...read more
Project: Website (Home page)
4/14
Client: Pacific Satellite
Industry: Audio and video services
Excerpt:
At Pacific Satellite, our mission is to complete
the fan experience by enhancing it. How? By providing state-of-the art video and audio solutions that enable audience participants to hear and see with cunning clarity their event wherever they are, whether it be from the grandstands, concession area, luxury suite or lobby of a commercial building...read more
Project: Brochure
5/14
Client: Bone Appetit
Industry: Pet food
Excerpt:
Food For Thought: What You Should Know About Commercial Processed Pet Food....
Ever wonder what gives a bag of pet food shelf life? Rendered animal fat and restaurant grease is sprayed directly onto kibble to not only preserve it but to make an otherwise bland or distasteful product palatable...read more
Project: Advertisement
6/14
Client: Concordia University
Industry: Online courses
Excerpt:
Freedom at your Fingertips
Some things in life are irreplaceable, like the value of an education. Since its inception in 2000, eConcordia has given new meaning to the word value by empowering students with the freedom to learn remotely...read more
Project: Advertorial
7/14
Client: CDS
Industry: Machinery
Excerpt:
While it stood to compete with a wide range of suppliers — from the owner/operator machine shop to the blue-chip manufacturer — CDS's niche would include clients hungry for quality products built to their exact specifications...
read more
Project: Advertisement (Trade magazine)
8/14
Client: Empire Stevedoring
Industry: Cargo handling
Excerpt:
When you're required to handle a 20-ton cargo container with flawless execution, trust between client and operator is paramount. Since 1931, we've won the trust of over 1400 ship owners and charters from every major port in North America...
read more
Project: Management bio (intro)
9/14
Client: CDS
Industry: Machinery
Excerpt:
They call him the big bear, the friendly giant, the captain. But belying his towering presence and extra firm hand shake is a plastics veteran who enjoys
connecting polymer processors with products that meet their specific needs. Barry Reynolds is one of the founding members at CDS and has over 30 experience
...read more
Project: Website (Why Us)
Client: Mary-am Suites
Industry: Corporate Housing
Excerpt:
Mary-am has produced a strong loyal following of local and international customers requiring upscale amenity-rich accommodations for their long-term and short-term stays in Canada. While many hotels will tout their lowest rates, we like to promote the exceptionally high value that comes with renting a furnished Mary-am suite...
read more
Project: Website (Services)
11/11
Client: DaxData
Industry: Information technology
Excerpt:
This "Best of Breed" Software just got Better...
Many organizations who run their business on Microsoft Dynamics GP find that their users leverage only a fraction of the application's value; they know they can do more with it, but don't have the time or know-how to fully exploit it to their advantage...read more
Project: Sales letter (email)
12/14
Client: Brevell Construction
Industry: Project management
Excerpt:
We all know that finding a commercial contractor, particularly in a big city like ours, is the easy part. What may be a little more daunting is finding one who will be your trusted partner; one who will go the extra mile to surpass the client's expectations — and yours...read more
Project: Sales letter (email)
13/14
Client: PF Automatic
Industry: Automotive services
Excerpt:
PF Automatic didn't know what was coming to them. After implementing a Google Adwords campaign — an internet marketing service offered by the world's leading search engine — this small father-and-son auto garage located in a low-traffic residential area of Montreal reported a surge in website traffic...read more
Project: Advertisement
14/14
Client: myArea.ca
Industry: Real Estate
Excerpt:
Only a stone's throw from downtown, this spacious two-storey unit, with its spanking new infill from award-winning Stephens Fine Homes, will fit the bill for any family. Gleaming hardwood floors will beckon you the moment you walk into this quality constructed property... Full listing...read more