Process

When it comes to understanding the myriad information required to develop your content, I leave no stone unturned. I will ask:

•What is the desired medium? (e.g., website, brochure, video, press release, sales letter)

•What is the topic (product, service, technology) that you would like to write about?

•Who is your audience?

•What are the key differentiating aspects of the product(s) or service(s) you are promoting?

• Do you have any content that could serve as reference? (e.g., brochure, sales presentation, etc.)

• What are your deadlines? (1st draft and final, edited copy)

After obtaining your information, I will write your content in accordance to your communication objectives.

Textual elements:

•Body text

•Call-to-action

•Headers

•Taglines and slogans

•SEO (for web)

My "8Cs" writing guidelines

After submitting the content, I will revise it (if required) to ensure that everything reads as it should.


•Review content for grammar, spelling, accuracy, and consistency

•Proofread

•Revisions